Notes

Writing on building
the absurd.

Notes from the Appsurd team on AI-native engineering, agentic workflows, fast shipping, and the messy reality of building software products in 2026.

The Moat Is Not the Model.

Being the best frontier lab and the best consumer product are two different games. Why distribution and deeply user-oriented design — not the model — decide who wins the end user, and why model-agnostic wrappers like Perplexity and Manus are built to win it.

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How to Build Your Own Specialized Agent Like Viktor.

A build playbook for shipping a specialized AI agent — with its own inbox, phone number, and Slack seat — modeled on Viktor but going deeper into one money-making function: accounts receivable.

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Welcome to the Absurd.

A short note on why we built Appsurd, what "absurd" means to us, and what you can expect to find on this page over the coming months.

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