Andrew Abbey

Andrew leads marketing at Appsurd — brand, positioning, and the voice you hear across the site and this blog. He came up believing that the best marketing for a product team is simply showing the work, clearly and honestly, without the listicle mush.

He sets the editorial direction here and writes the brand and manifesto pieces. Expect points of view on category creation, honest messaging, and why most B2B marketing reads like it was written by a committee that never shipped anything.